There’s a lot we need to do before we press the print button – it all starts with prepress.
Once we receive the file we need to make sure that it is set-up correctly. For a job to print with a nice clean and sharp image you need to ensure that the images and file are saved in a high enough resolution. Industry standard is 300dpi.
A standard screen views at 72dpi so although the picture views ok on screen it doesn’t necessarily mean the image will be sharp when printed. Pictures also taken by camera or phone need to be on their highest settings. Just because you can take 10,000 images on your camera doesn’t mean that you’ll be able to print any of them to the quality of a decent photograph.
You also need to make sure you have tick marks and bleed. Tick marks are the lines on the corner of your job. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document. It is very difficult to print exactly to the edge of a sheet of paper/card so, to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size.